The recent report from Jupiter Research has revealed that the global redemption rate for mobile coupons is set to average at over 8 percent by 2016, a recent report has revealed. The mobile coupon used by brick and mortar retailers to drive footfall to their stores and as one of marketing tools to compete with online retailers during the internet revolution. It also reported that the integration of mobile coupons and mobile payment data represent an untapped opportunity and redemption values are set to exceed US 43 billion globally by 2016, driven by better targeting and mobile apps.

Reference: thepaypers.com